ADOPTION | ENGAGEMENT

How AXISNet Drives Higher Engagement, Growing MAUs by 89.5%

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89.5%

Growth in MAU in less than
1 year compared to benchmark of 88%

18.4%

uplift in push delivery rates
compared to benchmark uplift of 7.3%

About AXISNet

AXIS is an Indonesian cellular brand licensing service owned by XL Axiata, a subsidiary of the Axiata Group. With almost 382 international roaming partners in 159 countries, AXIS’s primary target segment is the youth population.

Here at AXISNet, we are focused on driving the adoption of our mobile app, particularly among the younger demographic. Using MoEngage, we’re able to create a 360-degree customer profile, understand preferences, run better-converting campaigns, and drive higher active users across the app.

Dhany Saballini

Consumer Touchpoint Product Owner, Youth Touchpoints

We chose MoEngage because of the smooth onboarding, faster turnaround time, and local representation to resolve issues faster. Using MoEngage, we were able to increase the engagement on our app, uplift active users, reduce churn, boost retention and improve CTRs of our push campaigns.

Joko Prasetyo

Customer Touchpoint Business Development, Youth Touchpoints Management

Business Challenge

AXISNet customers heavily consume package data but aren’t particularly interested in using the app or the offerings it provides. With a clear focus on driving app adoption among the young population, engaging and converting them via the app became a priority.

MoEngage Solution

With MoEngage, AXISNet was able to access a 360-degree customer profile and understand preferences and affinities. They could then segment customers based on their actions and attributes and run omnichannel campaigns to encourage adoption and usage of the app.

Products Used

Omnichannel Flows

Create connected experiences at every stage of customer journey across channels using Omnichannel Flows.

Push Notification

Reach customers at the right time using AI-powered, targeted, push notifications.

RFM Segmentation

Create nuanced segments based on recency, frequency, and monetary value of customer transactions.

The Result

Previously, a large number of push messaging sent by the AXIS team using FCM were getting undelivered due to devices getting disconnected from it. With MoEngage’s Push Amplification™, AXISNet was able to drive higher push delivery, boosting engagement and LTV.

• 17.3% uplift in push delivery
• 35% monthly transacting customer base
• 89.5% growth in MAU in less than a year

With MoEngage, the teams at AXIS could access a 360-degree customer profile seamlessly and understand customer preferences and affinities. Using the insights-led platform, AXIS could segment customers based on their actions and run omnichannel campaigns to encourage adoption and usage of AXISNet.

AXISNet drove customized package offerings using a triggered campaign for abandoned purchases and observed an uplift of 24% using Push Amplification™. The package offerings prompted customers to create their own package with the option to choose quotas such as social media, chat, video, and game.

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